Inspirations for You.
Inspiring my teams over the last two decades has been one of the most enjoyable parts of my job. By sharing my vision for what is possible in our daily briefings, I powered my team and myself up for the day.
I firmly believe my passion for inspiring others has led my teams to achieve multiple international awards, including the rare Forbes Five-Star rating.
With my inspirations on this Spa & Wellness Blog, I wish to continue inspiring Spa professionals to succeed. Furthermore, I hope that my inspirations lead you naturally to actions that elevate and enhance your Spa.
Enjoy this productive break reading my inspirations and allow you to reflect, review, and sharpen your vision to become even more successful.
Post-Treatment Noshes for Success.
I am always excited to go to relaxation rooms and discover what is there that I could 'nosh'. A little snack that accompanies my wellness journey and time at a Spa. I must admit I want to get surprised and seek inspiration with my professional eyes. But today, I want to look at it from a guest's point of view.
During the opening of a recent Spa, we had discussions on how to name the ‘snack’ bar or station in our relaxation room. I’m not too fond of the word station, then instead bar. And snacks, probably through my kids, I had recently too many snacks which were not always healthy! So, after much brainstorming, we landed on the fancy word ‘Nosh Bar,’ which we used to refer to our refreshment buffet. Now, what is a Nosh Bar, you wonder?
A Team Motto for Success…
A Team Motto? … you probably think I am crazy. Well, a little bit, maybe. But I have always believed in team-building solid tools. Therefore I came up one day with 5 ‘inspiring’ words that became the motto of my various teams.
It helped the team understand in which direction we were growing as a team; it also became my answer to an employee who wondered what they had to do to rise to the next step.
Enhancement Menus for Success.
Over the last years, enhancements have gained a strong interest in Spas not just in the US but internationally. As a result, receiving a massage these days without being offered the opportunity to increase the benefits without adding time seems impossible anymore.
But there are enhancement menus, and there are enhancement menus. Some Spas add significant $$$ to their top and bottom line, and some Spas have somewhere enhancements available but sell very few. No matter what type of Spa you work in, there is always the opportunity to do better. See my insights below on how you give your guests an additional benefit during their subsequent treatment and add some $$$ at the same time to your business.
The Perfect Retail Price for Success.
Recently I was in a luxury Spa Boutique, and sunscreen was tagged at $11.50. There are two reactions possible: none and pure acknowledgment or tickling fingers wanting to change this to either $15 or $19.
Guess what was happening in my mind? And with my fingers? … You got me! My fingers were tickling, and I was ready to speak with the Spa Manager and provide her with my knowledge of one of the psychological aspects regarding the art of retail.
Birthday Celebrations for Success.
I LOVE celebrating my birthday! How about you? - It’s that one day in the year when I allow myself to pamper myself from wake-up to falling asleep. And yes, even me who has worked for so many years in Spas, I still feel in awe when my husband surprises me with a massage or a facial on that day.
But often our guests don’t wait for someone to offer them a Spa experience, but nowadays they plan for their special day and make sure they spoil themselves! - No matter how these birthday guests make it into our Spa, there is one expectation: they want to feel special, loved, and celebrated! So the question is if your Spa ready to cope with these expectations?
Spa Uniforms for Success.
Who wants happy teams? - Right, us all! And having our teams being comfortable in their uniforms is not just an essential but crucial step to their happiness. Imagine you would feel uncomfortable in your pants all day long as they are small. I would not be able to concentrate!
May I ask: “Who loves choosing new uniforms for their team?” - I see many heads shaking right now. Some of you may be very passionate about this process, but I have personally experienced this journey and know it takes much patience, time, and effort. And I also know I am not alone with this feeling.
Yielding for Success.
I have worked previously in Spas with and without dynamic pricing. However, there is no doubt that each Spa or Wellness operation should implement a yield management approach today.
No one system works for all. Before diving into this exciting field of optimizing our revenue, you should first consider a few things to ensure a smooth implementation and successful longevity. Let me take you on that journey!
Valentine’s Day Preparation for Success.
Happy (almost) Valentine's Day, Spa Boutiques! Since the day of affection is upon us, I believe it's time to remind us about what you and your teams can do to spread the love. Our Spas don't belong to the flowers or gift industry, but there are great ways to point out your V-Day spirit in your retail offering.
As you'll see below, there are many experiences you and your team can create around Valentine's Day to celebrate with your customers and staff and to inspire them. From promotion ideas to effective campaigns, discover some tactics to make the romantic day of the year a profitable one for your Spa & Wellness operation.
New Year’s Resolutions for Success.
A new year is a great chance to reset. It is a chance to review if our processes still work well. It can be a chance for new beginnings, new habits, and new energy.
At the beginning of a new year, I like to plan for the year, establish new goals, and have new or improved habits get me there. So, in today’s blog post, I want to share some of my new year’s resolutions that might help to inspire you for yours.
Holiday Celebration for Success.
Celebrating your team during the holidays is one of the most rewarding feelings I have experienced over the years. This feeling of giving has always cheered me up and gave me those holiday vibes we all love. At the end of the year, you want to give back for the hard work everyone put in this year.
I know, often there is no budget, and this year more than ever… it has been a tough year! Therefore we got some tips for you on how you can make this holiday season memorable for your team and have them feel your love!
