Inspirations for You.
For over two decades, one of the most rewarding aspects of my career has been inspiring and motivating my teams. Each day, through our daily briefings, I shared a vision of what is possible, empowering both my team and myself to excel.
My unwavering passion for inspiring others has been a driving force behind our success, leading my teams to achieve numerous international accolades, including the prestigious Forbes Five-Star rating.
Through this Spa & Wellness Blog, I aim to continue inspiring spa professionals to reach new heights of success. My goal is to spark ideas and actions that will naturally elevate and enhance your spa.
Take a productive break to read and enjoy these insights. Allow yourself to reflect, review, and refine your vision, paving the way for even greater success in your spa journey.
Saunas for Success.
I can almost hear your thoughts as you read this:
A sauna… in a “Success Stories for Spa” series? Really?
Yes, really.
You’re absolutely right that saunas don’t directly bring in revenue. They rarely make it to the top of a spa’s P&L chart, nor do they get featured in glossy marketing photos. They’re often seen as a box to tick, a standard inclusion in a spa’s floor plan, a “must-have” that simply has to be there.
But here’s the thing: the sauna is one of the most underutilized, underestimated, and misunderstood wellness assets in modern spas, and it is deeply connected to my childhood memories.

