Inspirations for You.
Inspiring my teams over the last two decades has been one of the most enjoyable parts of my job. By sharing my vision for what is possible in our daily briefings, I powered my team and myself up for the day.
I firmly believe my passion for inspiring others has led my teams to achieve multiple international awards, including the rare Forbes Five-Star rating.
With my inspirations on this Spa & Wellness Blog, I wish to continue inspiring Spa professionals to succeed. Furthermore, I hope that my inspirations lead you naturally to actions that elevate and enhance your Spa.
Enjoy this productive break reading my inspirations and allow you to reflect, review, and sharpen your vision to become even more successful.
The Perfect Retail Price for Success.
Recently I was in a luxury Spa Boutique, and sunscreen was tagged at $11.50. There are two reactions possible: none and pure acknowledgment or tickling fingers wanting to change this to either $15 or $19.
Guess what was happening in my mind? And with my fingers? … You got me! My fingers were tickling, and I was ready to speak with the Spa Manager and provide her with my knowledge of one of the psychological aspects regarding the art of retail.
Valentine’s Day Preparation for Success.
Happy (almost) Valentine's Day, Spa Boutiques! Since the day of affection is upon us, I believe it's time to remind us about what you and your teams can do to spread the love. Our Spas don't belong to the flowers or gift industry, but there are great ways to point out your V-Day spirit in your retail offering.
As you'll see below, there are many experiences you and your team can create around Valentine's Day to celebrate with your customers and staff and to inspire them. From promotion ideas to effective campaigns, discover some tactics to make the romantic day of the year a profitable one for your Spa & Wellness operation.
Retail Merchandising for Success.
When have you been window shopping recently? Yes, just window shopping with the intention of window shopping. The more I do it, the more I learn. Especially from high end retail and department stores you can copy so much for your own Spa Boutique!
But why is this important you may wonder. Well, retail stores, especially larger brands, they are well trained and experienced in what works. As the psychological aspect in retail is incredibly important. And I remember when I started running Spas, I had no clue. Over the years I dived into this topic and am happy to share my findings with you, to have your Spa or Wellness Boutique become more profitable.
