Inspirations for You.
For over two decades, one of the most rewarding aspects of my career has been inspiring and motivating my teams. Each day, through our daily briefings, I shared a vision of what is possible, empowering both my team and myself to excel.
My unwavering passion for inspiring others has been a driving force behind our success, leading my teams to achieve numerous international accolades, including the prestigious Forbes Five-Star rating.
Through this Spa & Wellness Blog, I aim to continue inspiring spa professionals to reach new heights of success. My goal is to spark ideas and actions that will naturally elevate and enhance your spa.
Take a productive break to read and enjoy these insights. Allow yourself to reflect, review, and refine your vision, paving the way for even greater success in your spa journey.
Pricing Strategy for Success.
Last year, I joined a project where the skincare partner had already been chosen.
The agreement was signed. The opening order was being prepared. The treatment menu was being written around the brand's protocols, and everyone was pleased: the brand was beautiful, it had a story, and it looked exactly right in the space that was being built.
Then somebody finally built the financial model.
The facials didn't work.
Not because the brand was weak or the products overpriced. The problem was simple: the product consumed by each facial, set against the treatment price the local market would accept, left too little margin. Once therapist cost, linen, laundry and commission were included, the treatment was barely contributing at all.
And this was the category expected to drive retail.
Nothing about the situation was the brand's fault. The problem was the order in which the decisions had been made.
